40+ Years of expertise
FDA Cleared
EU MDR Certified
5,500+ Clinical tests
Sapphire Ice Cooling technology
40+ Years of expertise
FDA Cleared
EU MDR Certified
5,500+ Clinical tests
Sapphire Ice Cooling technology

Clinically proven results

See results in as little as 2 treatments

Visible hair reduction that keeps improving with continued weekly treatments.

up to 95%Less hair after 2 uses*
12 monthsOf smoother skin
94% usersWould recommend
Before After
Before After

Featured review

"So much better than shaving!"

★★★★★ Jane Burton✓ Verified buyer
I used to shave almost every day and always dealt with irritation. Since using this, my skin is smoother and calmer, and I don't get razor bumps anymore. It feels amazing not to worry about hair all the time.

Why Pure Ice

Everything you want from IPL

Sapphire Ice Cooling

Cooling comfort with every flash

Premium Sapphire Ice Cooling helps cool and protect the skin before, during and after every flash, making Pure Ice our most comfortable IPL experience.

Patented Skin Tone Sensor

Intelligent IPL that adapts to you

Pure Ice scans your skin 80 times per second and automatically selects the right power output for your skin tone.

80xSkin scans per second
AutoPower adjustment
SmartEvery flash adapts

Real users

Real users, real results

See how SmoothSkin users are transforming their routines—and their results

Real Pure Ice result

Real Pure Ice result

Real Pure Ice result

Real Pure Ice result

The science

How IPL works

IPL uses light energy to target melanin in the hair and help reduce regrowth over time.

1
Close-up cross-sectional illustration of IPL hair removal, with a pulse of light targeting the hair follicle beneath the skin to help reduce future hair growth.

Targets melanin

IPL targets the melanin in the hair follicle.

2

Converts to heat

Light energy converts to heat below the skin surface.

3

Disables growth

The heat helps disable the follicle and reduce regrowth.

40+ years of expertise

Created by the original inventors of IPL

For over 40 years, SmoothSkin has pioneered light-based hair removal technology, combining clinical testing with beauty-tech innovation.

Created by scientists, loved by thousands

Globally certified. Trusted Everywhere.

EU MDRCleared
FDACertified
5,500+Clinical treatments
+6 millionDevices sold
"The sapphire ice block in Pure Ice cools the skin, keeping the epidermis cool for gentler treatments – even on sensitive areas"
Stuart Jones Director of Development

Pure Ice vs Other Hair Removal Methods

MethodResults LastComfortCost Over 5 Yrs
Shaving 🪒DaysHighHigh
Waxing 🍯WeeksLowVery High
Epilator ⚡️WeeksLowMedium
Laser Clinic 🥼Long-termMediumVery High
Pure Ice IPL ❄️Long-termHighOne-off Purchase

Check compatibility

Is Pure Ice suitable for me?

IPL works best when there is a contrast between hair colour and skin tone. Always check the suitability chart before treatment.

Compare the range

Which Pure fits you?

Feature
Pure Ice
Pure Adapt
Pure Mini Lite
Model Most powerful with sapphire ice cooling Our most adaptive IPL Simple and effective IPL
Results after 2 uses Up to 95% hair reduction Yes After 4 weeks
Hair removed after 12 weeks Up to 99% Up to 99% Up to 92%
Ice-cooling technology Yes No No
Attachment No attachment Built-in curved head No attachment
Treatment settings Power, Gentle or Speed Power, Gentle or Speed Power
Energy level 2–6 J/cm² 3–6 J/cm² 3 J/cm²
Full body treatment time 15 minutes 10 minutes 10 minutes
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Pure Ice FAQS

Is Pure Ice safe for my skin?

How long does the SmoothSkin Pure Ice device last? ​

Is IPL permanent?​

​Do I need to wear eye protection?

What our customers are saying.